The smartphone market is not growing at the same pace, and this is evident from Apple reporting , which over the past year was able to increase revenue from the implementation of the iPhone only due to the growth in the average selling price and the shift in demand towards more expensive versions. The main idea of the last quarterly report conference Apple was numerous references to the incredible success of the iPhone 7 Plus - the older model of the smartphone, which was presented in early September last year.
What other reasons for optimism found Apple in its quarterly report? The company claims that in four out of five macro-regional markets, iPhone sales growth was noticeable. In the countries of the Middle East, Western Europe and the Asia-Pacific region, iPhone sales increased by tens of percent. Over the past six months, the number of Apple customers who have exchanged their iPhone for a newer smartphone of this brand has reached a historic high. However, it is only the fact that in the last three months of the past calendar year, traditionally benign in terms of sales of mobile electronics, got confused. If you take only three months of this year, the statistics for sure would have been more modest.
Without taking into account the continental part of China, the previous six months have been characterized and the maximum number of "defectors" with Android. In addition, over the previous six months, Apple was able to sell the maximum number of smartphones of the "Plus" series, even iPhone 6 Plus at the same stage of its life cycle was sold worse. By the way, the Chinese market in the last quarter of Apple was not happy - the revenue decreased by 14%.
Related Products :
|