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Associate reported about AMD plans on the failure of ATI trade mark use . As surveys of public opinion in different countries showed, trade mark AMD possesses large specific weight in comparison with the ATI, the complicity of these two trade marks increases the loyalty of buyers to AMD brand. The trade marks radeon and Fire pro are known and popular in the entire world. Since the graphic core and processors will be more tightly integrated, AMD decided to consolidate trade marks under its name. If earlier we could see in the description of AMD video card the word combination ATI radeon, then now this will be either simply Radeon or AMD radeon.
Existing video card series radeon HD 5xxx will not undergo any rebranding, but the southern islands series will already forego the trade mark ATI. Related Products :
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