Despite optimistic expectations from the producer associated with the tablet market, and reliance on primary loyalty of BlackBerry consumer , Tablet PCs from the Canadian company RIM are selling in very limited quantity. The company ended the second fiscal quarter with only 200 thousand copies PlayBook.
RIM already made attempts to improve the situation by reducing the value of Tablet PC. In the future the company intends to offer discounts and a variety of events to increase the army of PlayBook owners. Specific initiatives will be developed to promote the tablet in the corporate sector.
In October, to users will be prompted to update PlayBook tablet software that will improve efficiency and expand the capabilities of the device. Management believes that RIM update will also attract new buyers to PlayBook.