Speaking about the financial results last quarter, RIM head did not hide the fact that PlayBook sales are not that good. As the experience of HP showed, the most powerful incentive to increase the popularity of tablet can be a significant price reduction . RIM followed HP example , though not on the generosity scale .
If RIM recently reduced prices of basic model PlayBook by a modest $ 50 , then now the American retail price of tablet with 16 GB memory start at $ 250!
RIM Representatives explained that the official PlayBook price remained the same, simply the manufacturer offer discount coupons and gift to tablet buyers . Best Buy, for example, by October 6 offers to buy PlayBook at a price of $ 399 (16GB) to $ 599 (64GB), and immediately get a gift card for $ 100. Other North American stores also offer discounts on PlayBook $ 100. RIM Representatives promised that such offers will be valid throughout the pre-holiday period. Related Products :
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