Kingston intends to reduce the price of products based on flash memory, including USB-drives, memory cards and SSD drives , no less than by 15%
Kingston noted that the price reduction is planned, and the measure associated with the process of improving production technology and increasing production volumes. Also, this move should help the company to expand its influence in this market .
At the moment, the main producers of flash memory chips master the technological limits of 20 nm-class, and the best will be 19 nm technology, which will lead to an increase in recording density and reduced chip cost. Kingston step, is expected to inspire other market participants to adjust prices for their products, which favorably affect the cost of storage based on solid-state memory as a whole.