Intel will spend on ultrabook advertising hundreds of millions of dollars

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POSTER: computer news   ||   INTEL WILL SPEND ON ULTRABOOK ADVERTISING HUNDREDS OF MILLIONS OF DOLLARS	DATE:2012-04-06
Formally ultrabook first hit the market late last year, but only with the release of 22 nm processors Ivy Bridge generation, Intel is going to seriously address the advertising of this kind of mobile computers.  Marketers are not haunted by the success of Centrino platform , which is successfully sold. Intel announced that from April it will launches ad campaign to promote ultrabooks, based on TV commercials, print publications and web banners.  This will be the most expensive advertising campaign Intel with its launch of Centrino platform in 2003.  To promote ultrabook processor manufacturer is going to spend hundreds of millions of dollars. It will be interesting to monitor the results of Intel efforts, in fact not even all the laptop manufacturers share the optimism about the prospects of ultrabook.   Related Products :

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