At the last spring session IDF 2012, Intel focused on the promotion of ultrabook, promising to greatly expand the range of models and reduce their initial cost up to $ 699 in the current year.
According to analyst, the already available 21 ultrabook models by the end of the year will increase to 100 pieces. Intel no longer opposes the use of hard drives in ultrabook, although initially, priority was given to solid-state drives.
Otellini did not believe that to increase ultrabook sales need only to reduce their final cost. The range of acceptable prices is given as follows: $ 699 to $ 1299. Some models are equipped with touch screen, it increases the cost. The screen size will be also different, and it will affect the cost of ultrabook. Mass production of certain decisions makes them more accessible, but Intel is not against the existence of several price segments containing products with different functionality levels .