Amazon admits errors in the positioning of the smartphone Fire Phone
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POSTER: computer news || AMAZON ADMITS ERRORS IN THE POSITIONING OF THE SMARTPHONE FIRE PHONE |
DATE:2014-11-02 |
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Internet giant Amazon in the past quarter was forced to write off losses of $ 170 million. due to sluggish sales of corporate smartphone Fire Phone, which, though sported a set of four infrared cameras to track the position of the user's head, in many ways lost to competitors. Furthermore, Amazon has finished the third quarter with unsold inventory smartphones for $ 83 million. Senior Vice President David Limp Amazon in an interview with Fortune admitted that one reason for poor sales Fire Phone was incorrect price positioning of the product. However, without reference to the contract, the smartphone is still too expensive - $ 449 for a device with 32 GB of memory and a 4.7-display with a resolution of 1280 x 720 pixels . Limp admitted that sometimes the risk itself does not pay, and if other devices Amazon enjoyed commercial success, then smartphone do not. At the same time, Amazon is not going to abandon the release of smartphones. Their functionality will be improved. | ||
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AMAZON ADMITS ERRORS IN THE POSITIONING OF THE SMARTPHONE FIRE PHONE |
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