HTC will focus on improving its image

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POSTER: computer news   ||   HTC WILL FOCUS ON IMPROVING ITS IMAGE	DATE:2012-08-04
In the ranking of smartphone manufacturers according to IDC , HTC is even ranked fourth in the second quarter.   Wth reference to the latest HTC statements  , in China, the company is doing well - the growth in sales volumes in the second quarter amounted to 389% over the same period last year.  Unfortunately, this is enough only for HTC to keep the global market share of around 5%. According to Finance Director HTC, the company should improve its brand image.  In some regions it is required to a lesser extent, in other - more, but the scope for work in this direction are everywhere.  HTC is going to bring to market innovative products and work closely with telecom operators.  According to the plan, it will increase brand awareness and purchasing loyalty.  The chain of sales and marketing will also be improved in order to achieve this goal. In the third quarter, HTC did not build the optimistic forecasts, except for the Chinese market.  Closing offices in Brazil and South Korea is a step towards concentrating on HTC key markets .  Obviously, the sale of Beats Electronics shares is also aimed at optimizing the assets. Related Products :

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