When computer developed markets of desktops and laptops, what happened to the beginning of 2000s, it was unexpectedly found that the design of products is important. From this discovery Apple won most . Up to this point it was a niche manufacturer of expensive PC with an unconventional design. Apple was the hero of time. Apple products in significant quantities were bought, even in poor and developing countries.
Changing consumer tastes was noticed by all PC market companies. Now for example HP company have several groups of designers working day and night to develop excellent laptops.
Todd Bradley talked more about the design efforts of HP PC division. According to him, the company is banking on minimalism design, which means no small parts. This will simplify the assembly of systems, making them cheaper and easier .
HP's new position has contradictory feelings. On one hand, it is too early to dismiss emerging markets, and the right price for them - is the key to success. On the other hand, in practice, in a crisis time, expenditures for luxury are cut.