For this quarter, Apple has planned reduction in purchases of certain components for iPhone 5. Display for this smartphone model, for example, will be ordered twice less than in the previous quarter. Obviously, Apple is facing a decline in demand. A certain number of iPhone 5 will be sold from stock and production in the first quarter. If Apple previously planned to buy from Japanese and Korean manufacturers 65 million displays for the iPhone 5, now it is only about half that number.
Experts predict , this year Apple will sell no more than 180 million iPhone, while Samsung can realize at least 320 million smartphones. One of the companies in Japan, Japan Display, which displays are available for Apple products , will cut production by 80%, Sharp in the quarter cut production by 40% displays.
Apple shares have reacted to this news by depreciation of 4%, now they are sold for less than $ 500. Over the last three months Apple stock fell by 17%. Last year, Apple only slowly increased its share of the smartphone market.