Many experts agree that the Japanese Sony Corporation will take a lot more difficult decisions, before it can achieve strong financial position. Some time ago, the corporation's management admitted that after three years plans to increase revenues from the sale of film and entertainment programs by 36%. This week, according to Bloomberg and Reuters, the newly appointed head of the mobile division photocurrent Hiroki (Hiroki Totoki) explained how Sony is going to survive the next three years.
Firstly, the increase in sales volumes and market expansion is no longer a priority for Sony at the direction of smartphones. The main thing - is to keep the existing consumer audience and increase the profitability of this activity type . From plans to produce special models for the Chinese market of smartphones Sony refuses, and other range will be shortened and optimized. The current plan provides that Sony will avoid losses, even if the volume of sales of smartphones and televisions will be reduced by 30%. By the way, the range of TV models will be alsoshortened.
Secondly, Sony intends to make the smartphone market due to the increase in sales of its components to competitors. First of all, we are talking about the camera module for smartphones, which are in good demand. In 2017 fiscal year operating unit Sony will receive up to 63% of the proceeds from the sale of sensors and camera modules for smartphones. By March 2018 the revenue in this sector is expected to grow by 70% from the current level.
Sony will no longer sponsor FIFA next year. Direction gaming consoles should increase revenue by quarter in 2018, mainly due to the emergence of value-added services such as access to the video library or music recordings.