In the next three to four years, AMD expects to reduce its dependence on the PC market from 80% to 50% in terms of revenue . The half of company's revenue will depend on the market of processors and video cards.
To implement the Company's plans need specialists of appropriate profile. AMD last summer hired Jim Keller which spent some time working with the team from the company PA Semi, whose forces established processors for mobile devices Apple. The new appointments, which became known yesterday , only reinforce suspicions that the development of SoC-and ARM-making becomes for AMD urgent. Actually, it became clear after AMD announced plans to release Opteron processors on ARM architecture .
According to informed sources, AMD representatives , the company moved Charles Matar and Wayne Meretskov . Once both these professionals work in AMD, but chose to change jobs. The last work place of Matara was a post in Qualcomm company , and Meretskov worked at Apple. As you might guess, both participated in the development of SoC-systems and mobile ARM-processors. As part of AMD Charles Matar, was promoted to vice president for development of SoC. Wayne Meretskov took a vice-president of software development for AMD platform .
At present the company in one asset class SoC - it APU Temash and Kabini. Thermal design of these solutions in the maximum configuration of the four cores Jaguar reaches 15W.