Facebook Revenue from sales of advertising in the mobile segment in the preceding quarter share reached 23%. This is more than 14% in the previous quarter.
More than half of Mark Zuckerberg speech on a quarterly reporting conference spent on how Facebook is important for users of mobile devices. In fact, he acknowledged that Facebook is a mobile company and this segment opens up new opportunities.
Experts are skeptical to note that Facebook can not monetize the success in the mobile segment with the same speed as its user base grows. Mobile devices have 64.2% of users Facebook (680 million), but revenue still makes up only 23% of the total. In the U.S., the market of mobile advertising Google share reaches 57%, and Facebook content to only 12%.