Over the past year, Amazon has increased sales by 22%, but the company's profit fell . Investors are unhappy with this situation.
The director of Amazon recognizes that he is happy to see the activity of e-book Kindle owner. For the company it does not matter who is connected to the business service Prime. The main thing that people buy books, music and movies. This policy clearly indicates that Amazon device in the foreseeable future will always remain at the lower price range.
To attract users the company is ready to discounts and other promotions. Amazon individual steps can lead to failures, but overall the company believes its actions are correct. By the way, the director of Amazon owns 19% stake in the company. And though he does not receive dividends, together with a salary in 2012 of $ 81,840 (per year), he received compensation in the form of a one-time payment of $ 1.68 million.