Apple Q1 2013 financial report

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POSTER: computer news   ||   APPLE Q1 2013 FINANCIAL REPORT	DATE:2013-04-24
Analysts  predicted a Apple decline  in the first quarter this year.  Yesterday Apple released a report for the period in which it is called the second calendar quarter 2013,  it ended on March 30. Total for the quarter Apple made $ 43.6 billion - which is 11% more than in the same period last year ($ 39.2 billion), but 20% less than in the previous quarter ($ 54.5 billion).  However, it should be noted that the fourth quarter is characterized by growth in sales in the New Year holidays. Apple's net income during the quarter amounted to $ 9.5 billion from $ 13.1 billion in the previous quarter and $ 11.6 billion a year earlier.  The rate of profit for the year also decreased from 47.4% to 37.5%.  CEO Tim Cook had the courage to admit that the growth rate decreased.   In the third quarter of the current fiscal year, which will coincide with the second calendar quarter, Apple expects profit margin at the level of 36-37%, the revenue will be $ 33.5 - 35.5 billion Apple CFO explained the reduction in the rate of profit overall decline in revenue and changes in product range.  For example, the popularity of iPad mini. Note that the annualized sales of  iPad were up 65%, from 11.8 million to 19.5 million units, but this was accompanied by growth in revenues from sale by only 40%.  When compared with the previous quarter,  iPad sales fell by 15%, while revenue from the sale - 18%. Annualized sales volumes increased from 35 million to 37.4 million, a modest 7%, while revenue from iPhone sales rose by only 3%.  If we compare the fourth quarter  calendar year 2012,  iPhone sales were down by 22%, and in terms of revenue - by 25%. Showing signs of market saturation , and if Apple releases this year, a more affordable  iPhone option, then we can talk about the threat of steady decline in sales volumes. Interestingly, sales of computers Mac (including laptops) is not the first quarter in a row show a relative stability.  For the year, they fell in real terms by only 2% to 3.9 million units.  With the proceeds from their sales increased by 7%.  Compared with the previous quarter changes were minimal, too: sales fell by 3%, and revenue - by 1%. But most of all negative trend observed in the segment of iPod.  During the quarter, Apple sold a total of 5.6 million units .  This is 56% less than in the previous quarter, and 27% less than the previous year.  Revenue decreased with 55% and 20%, respectively.  Smartphones are killing  iPod. Selling products outside the U.S. Apple provided about 66% of revenue in the last quarter.  The Americas showed revenue growth of 7% in annual terms, Europe showed growth of 11%, China confined modest 8%, while Japan and other Asian countries have provided revenue growth of 19% and 26%, respectively.   In any case,  Apple provides China nearly 19 percent of total revenue and remains in third place after the Americas and Europe.   Related Products :

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