One analyst asked Apple head , as it evaluates a moderately negative trend in sales of Mac computers , and the situation in the PC market as a whole. According to Cook, Apple's not so bad in this area, because if the number of Macs sold in the quarter decreased by 2%, then the whole PC market during this time dipped by 14%, according to IDC. On the other hand, Cook says, the company sold nearly 20 million tablets iPad, and they really could take away some of Mac buyers.
Moreover, Cook believes that iPad purchase for many consumers can become the first step towards the acquisition of Mac. The PC market, Apple CEO does not consider neither dead nor bad. Here, the company would still be able to offer enough innovation. For example, last year's Mac Pro line received a high-resolution display class Retina, available from Apple and other long-term plans. In the development of computers the company will continue to invest .
Along the way, Cook admitted that the announcement of the latest generation iMac was a little premature, since the real delivery of new products started much later, and periodically there have been shortages.
Some analysts believe that Apple in 2014 may present a hybrid notebook and tablet with detachable keyboard . However, a year ago, Apple CEO skeptical evaluated this idea, considering hybrids are full of compromises.