Windows platform systematically strengthens position in the tablets segment . Wanting to increase sales, the manufacturer is actively expanding its tablet Surface sales .
IDC Analysts say that in the first quarter sales of tablet computers reached 49.2 million units, exceeding the figures of the first half 2012. The rise in demand was driven by the increasing popularity of tablets with small screens, as is the case with Apple products, and the positive role played by the late debut of the latest generation iPad, which has helped the company to avoid the seasonal drop in demand in the first quarter of the normal scale. In general, Apple released 19.5 million tablets, which is higher than expected number of IDC experts in 18.7 million. While Apple increased sales by 65.3% tablets in annual terms, its market share fell from 58.1% to 39.6%.
Samsung company strengthened its market position , for the year increased tablets sales from 2.3 million to 8.8 million. Samsung's market share increased from 11.3% to 17.9%, were the most popular are compact tablets models . Asus Companies managed to take third place in the ranking of the leaders due to the popularity of tablet Nexus 7. Their sales for the year increased by 350%. Asus Market share has grown from 3.1% to 5.5%. Amazon, despite the increase in sales to 157.1% in annual terms, its market share has increased only from 3.6% to 3.7%.
Microsoft was able to sell in the first quarter about 900,000 tablets Surface, which allowed to close the five leaders of the tablet market with a share of 1.8%. Related Products :
|