Describing the current state of the mobile phone market, many experts agree that consumers are almost full with expensive smartphones, and further expansion of the segment will be due to the more affordable models. Already, of all new mobile phones 49% are smartphones, and some analysts believe that after reaching a 70% share the corresponding indicator will stop growing.
ABI Research Specialists claim that the smartphone market value of not more than $ 200 by the end of this year will reach a volume of 238 million units, and by 2018 will grow to 758 million units. By that time, the share of low-cost smartphones will account for 44% market share of all smart phones.
Good potential lie in the emerging markets themselves, including the BRIC countries (Brazil, Russia, India and China). Most potential smartphone owners can rely on one-time costs when buying a machine that will not exceed $ 200.
ABI Research Experts argue that the gap in functionality between smartphones primary and upper level is reduced, for $ 200 is now available quite a decent machine, which will be equipped with two-or quad-core processor.