The main potential for further growth lies in the demand for cheap smartphones dictated by emerging markets. True, there are some manufacturers hope for making the premium segment - the same Samsung expects to win some market share in the niche luxury devices. Such over-confidence in recent years typical of many Korean manufacturers - under the brands Hyundai and KIA, for example, very successfully sold luxury cars.
According to IDC experts , in the coming years the smartphone market will grow due to falling average selling price of these devices. This year will be sold over a billion smartphones - it is 40% more than last year. Average selling price of a smartphone fell over the year by 12%, from $ 387 to $ 337. If so it goes on, in 2017 it dropped to $ 265, while sales of smartphones will grow at an average of 18.4% per year. In 2017, may be sold 1.69 billion smartphones.
Asia and the Pacific should account most of the sale, now they have 52.3% of all smartphones. By 2017, the share of this region in the consumption of smartphones will rise to 58.5%. Although the Middle East, Africa and Latin America will show good growth rates - from 18.5% to 23.7% per year. In developed markets like Europe and North America, the average annual growth in sales of smartphones will be modest - 11.1% and 7.8%, respectively. In addition, the share of these regions in the structure of consumption of smartphones will decrease. Related Products :
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