Recent quarterly report conference Intel let us know that this year the company expects to increase sales of processors for tablets nearly by 4 time - to 40 million units, most of this increase will provide a model generation Bay Trail, which will be prescribed in the budget segment, and Development of the tablet market will close attention to the level of financial flows.
According to Stacy Smith, payments to producers tablets can reduce the rate of return of one and a half percentage points. Given the large-scale sales of processors Bay Trail (40 million units), these amounts may reach significant values. It is about enabling payments by Intel, which will help producers tablet platform Bay Trail or to reduce the selling price, or spend less on advertising and product development. Additionally, Intel is ready to provide assistance and intangible followers Bay Trail, helping them to develop the tablet.
We can not say that such incentives are an innovation for Intel. On the promotion of "ultrabook" the company was ready to spend up to $ 300 million in one time advertising campaign .