Samsung will have to reduce advertising costs and increase its efficiency

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POSTER: computer news   ||   SAMSUNG WILL HAVE TO REDUCE ADVERTISING COSTS AND INCREASE ITS EFFICIENCY	DATE:2014-01-25
As reasons for the decline of profitability in the fourth quarter Samsung openly called seasonal increase in advertising costs and the emergence of some non-recurring costs.  In the smartphone segment a slight decline in sales volumes was due to the optimization of stocks against the backdrop of the approaching end of the year. In this regard, Samsung representatives said that this year's budget for advertising is correlated with the size of revenues and advertising activities themselves need to become more effective.  For example, with the sponsorship of the coming Olympic Games in Sochi  Samsung hopes to strengthen its image.  We guess that it is preparing for the Olympics budget has undermined some of the Korean manufacturer. To promote their products Samsung is going to use other major sporting events. Related Products :

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