In the previous two months all companies had to report on the work in the fourth quarter of 2013 and in general for the whole calendar 2013. Received official data allow analysts to clarify the sales volumes for the previous reporting period. Below we will give information about the state of the tablet market in 2013 in terms of Gartner.
As calculated specialists Gartner, in 2013 of 195.4 million customers dispersed tablets, a 68% increase compared with 2012. In the table below you can see the distribution of market shares between the major operating systems. In short we can say that the percentage of tablets with iOS fell to 36%, although in the fourth quarter saw a spike in sales of tablets from Apple. In the first place last year went devices running Android with the current market share of 62%. This also means that the market is filled by inexpensive tablets with small diagonal screens.
Starting dominance Android, according to Gartner, is launching the process of total loyalty to the operating system, although 2014 will be critical for the entire process, and more and more willing vendors will go to support held ecosystem Android.
In 2013, the share of Apple iOS devices fell by 16.8%, as consumers bought tablets from other brands with small diagonal display and good performance. Thus, annual tablet sales growth in developed markets was only 31%, whereas in emerging markets in 2013 was sold at 145% of tablets more than in 2012. Microsoft also has problems, but otherwise. It was able to significantly increase the supply of branded tablets, but its market share is still very small. Experts believe that the problem lies in the Windows ecosystem slurred for tablets. More precisely the inability of users to communicate the value of branded tablets Microsoft.
If we talk about specific brands, the first couple - Samsung and Apple - keep on the results of 2013 55% of the market. Apple company , as can be seen from the table below, still holds the first place in the tablet market, and Samsung company - second. At the same time the South Korean brand - increased annual sales by 336%. Lenovo company : compared with 2012 sales of Chinese brand tablet increased by 198%.
In conclusion, a few words about the market for ultra-mobile devices, which includes tablets except hybrid, convertible and ultra-thin notebooks and systems. Total in 2013 was sold 216 million ultra-mobile devices. Among all this stuff tablet occupied 90%. Thus on hybrid (transformable) system had 8% . Related Products :
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