Apple chief designer talked about his work and attitude to competitors
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POSTER: computer news || APPLE CHIEF DESIGNER TALKED ABOUT HIS WORK AND ATTITUDE TO COMPETITORS |
DATE:2014-03-18 |
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Senior vice president of industrial design Jonathan Ive Apple's (Jonathan Ive) gave an interview to the authoritative British edition of The Sunday Times. During the conversation with reporters, he spoke about his work and respect for competitors, who allegedly steal ideas. Johnny Ive said that many modern producers indifferent attitude to the end users of their products, and they do not think about the quality and aesthetics of manufactured goods. Apple's approach to developing new products, he said, is markedly different from competitors. The design team of the American company is fully immersed in the process of developing a new device and leaves no room for compromise. 
"The final product and its production are inseparable from each other, are inseparable concepts. You understand and feel the object, if you understand how it's done," - said Ive.
He added that once he was able to disassemble and reassemble back smartphone iPhone. It should be noted that Apple has repeatedly accused its competitors of plagiarism. But the scandal is clearly linked with Samsung. Related Products : | ||
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APPLE CHIEF DESIGNER TALKED ABOUT HIS WORK AND ATTITUDE TO COMPETITORS |
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