Apple company forming a team of highly qualified specialists in the field of medicine and biotechnology. This indicates that it has seriously decided to conquer the market wearable electronics and fitness accessories.
According to authoritative Western Publishing, last year Apple lured at least six leading experts in the field of biomedicine. Also in the U.S. company moved and other professionals who already have experience in developing medical devices and wearable electronics. Among them - a sports consultant Jay Blahnik, who had a hand in the creation of intelligent sports bracelet Nike + FuelBand, and Divya Nag , which was referred to as a rising star in the field of medical technology.
It is reported that Apple is going to release not just smart watches iWatch, and create an entire fitness system with its own sports applications and programs for health.
Recently, Apple executives even met with representatives of the Office of the Food and Drug Administration USA (US Food and Drug Administration, FDA) and discussed the prospects of applications for mobile devices in health care. However, the details of the meeting were not disclosed.
Meanwhile, in the last year, Apple launched a campaign to trademark registration iWatch in many countries. In addition, the company owns a number of patents on portable devices, biometric sensors and sensors to monitor the health of users.
According to recent reports, iWatch will work in conjunction with the iPhone and iPad, and will be able to determine the heart rate and blood sugar non-invasive method (which does not require blood sampling). In this case, the new device will be subject to compulsory certification in the FDA, which will require some time and effort on the part of Apple.
Meanwhile, according to AppleInsider, Apple shares for the first half of the year broke the mark of $ 600. At the close of the trading session on Monday, the value of securities was $ 600.96 , and at the time of publication of news it dropped to $ 599.20. The market capitalization of $ 516.37 billion.
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