Samsung has become hostage to its own smartphone and assortment policy price and subjected to pressure from Chinese competitors.
Samsung company has entered into an agreement with the IOC on the conservation status for the South Korean company World Olympic partner in the field of wireless telecommunications and computing. This means that Samsung will provide Olympic organizers smartphones, tablets, laptops, desktop computers and printers not only on home soil in 2018, but in 2020, following the Olympic Games in Tokyo.
History of cooperation with the Samsung Olympic movement dates back to 1988, when the company acted as a local sponsor of the Olympic games in Seoul. Partner of the Olympic Games Samsung began in 1998, and is still involved in them through the provision of wireless telecommunications equipment. Now the list of "sponsorship" will expand due to laptops, desktops and printers, and other equipment produced by the company.