Experts in eastern etymology immediately rushed to interpret the name of the processor architecture Zen , as soon as it was announced by the now former head of AMD. In their understanding of Buddhism "Zen" was supposed to be associated with the new "enlightened" architecture processors of the company.
The name of Zen architecture was a direct consequence of close cooperation with AMD by Asustek Computer, which already uses this prefix to distinguish their products smartphones and laptops ZenFone ZenBook. Here you have the explanation of the origin of the name of the east - the company Asustek Computer is headquartered in Taiwan. It is believed that the architecture of Zen get hybrid AMD processors for desktop systems, which will be released only in 2016.
Asustek support should allow AMD to increase its share in the desktop market segment beyond the current 30%, but mostly at the expense of hybrid processors (APU).