Fresh quarterly report Apple has once again shown that the demand for tablet computers falls, although presented in October, the new model has not been able to have a direct impact on the financial performance of the manufacturer.
According to Apple head , the iPad cases are bad only in the case when looking at the results of each three-month sales period, as required by the financial statements. If you look at the question more broadly, over the four years the company managed to sell 237 million. Tablets. Smartphones in the first four years of its existence have been implemented twice smaller quantities. Tim Cook did not share the view that the tablet market is close to saturation. In the second quarter in the six leading countries by revenue share "again converts" among iPad buyers up to 50%. Half of iPad buyers became the first brand in the life of Apple tablet . And in some regions, this figure reached 70%.
Such a market can not be considered saturated. The only thing Cook ready to admit - it's a fairly long life cycle of tablets compared to smartphones Apple.
However, he believes that the iPad has a bright future. In the long run, Apple will be able to bring the tablet to a new level. In the development of tablets the company will continue to invest without hesitation. It is strange that the recently presented new generation model in this sense was not so convincing.