Quarterly report Microsoft gave us enough information about the economic component of the tablet Surface sales. The proceeds from the sale of all models in the last quarter was $ 908 million., Company for the first time managed to avoid losses in this sector , and to quantify the third generation tablets were sold twice as good as their predecessors. At the same time Microsoft did not disclose either the number of tablets sold, nor the actual profit from their sale.
Colleagues from the site Computerworld tried to fill this gap, and through statements by Microsoft for the US Commission on Securities and Exchange Trade found that the company had to spend on the production and promotion of tablets Surface in the third quarter $ 786 million. If we deduct these costs from the resulting revenue, the net earnings is $ 122 million. For the first time in two years Surface tablets brought Microsoft no losses but profits. However, as analysts agree, the amount of this profit is not so great to talk about the long-term health of the business.
The rate of profit in Microsoft release tablet ranges, according to various estimates, from 9% to 13%. I must say that given in Microsoft Reporting costs do not include the costs of advertising and product development, so actually, Surface plates may still remain unprofitable for the company. Only one contract with the National Football League USA cost Microsoft $ 400 million. And that's not the only advertising costs for Tablet Surface.