Many experts agree that at a briefing in late November, Sony head will be forced to announce any plans to reduce the loss of business for the production of smartphones, which spoils the financial performance of the corporation, and has already forced it to abandon the payment of dividends for the first time since the release of shares free stock market. Sony not only twice lowered the outlook on the number of smartphones sold in the current fiscal year, which ends in March of the following calendar, but also announced its intention to focus on more profitable smartphones models , as well as releasing new high end model only once a year instead of two.
Reuters reports with reference to the speech of the Corporation Kazuo Hirai (Kazuo Hirai), Sony in the coming years will be forced to increase the profitability of their entertainment units to compensate for losses in other areas of activity. In particular, the proceeds from the sale of film and entertainment programs by 2018 is expected to increase by 36%, while revenue from the sale of music production is expected to increase from the current $ 4.8 billion Per year to $ 5.2 billion. Division of Sony Pictures and Sony Music form now about 18% of the revenue of the entire corporation, and is slightly larger than the business of producing smartphones.
According to management forecasts Sony, increasing the profitability of relevant departments should raise the rate of operating profits of the corporation from the current 6.6% to 8.7%. Some experts, according to the site EE Times, generally recommend Sony to stop issuing smartphones, as this kind of business is burdensome for companies. In the end, Sony has had the courage to stop issuing laptops and devices for reading electronic books, to separate the business of manufacturing television sets. On the other hand, the Japanese giant difficult to provide the electronics industry away from the mobile market.
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