According to the site DigiTimes, this year Asustek Computer company adhered to aggressive pricing in the motherboard market, trying to increase the sales volume . It is expected that by the end of the year it will release 22 million Motherboards, restoring volumes of previous years. Other market players will be forced to cede share to Asustek.
On the contrary, Gigabyte Technology has ceased to feel the growth in sales volumes in the Chinese market, and is now preparing to sell more expensive motherboards to keep profits at a reasonable level. ASRock of these wars will suffer the most, since it will have to reduce the production volume , and to find salvation in the premium segment will not work. MSI is trying to compensate for the loss in the segment of the motherboard due to gaming laptops that are in good demand.
Chinese motherboards manufacturers in the next year will have even harder. Colorful, Onda and Maxsum will teeter on the brink of survival, Jetway, and a number of other brands can generally leave the market.