Now most people to consume digital content and reading the media use their iPhone instead of the big iPad. The specialists Pocket, 45% of owners of iPhone 5s use iPad for content consumption, while 72% of iPhone 6 users and up to 80% of iPhone owners 6 Plus use their smartphones instead of the iPad for reading. Also, statistics show that iPhone 6 and iPhone 6 Plus owners use their tablets at 19% less than during the week and 27% less on weekends.
The demand for iPad will be reduced to 55 million units. And the launch of the 12-inch iPad Air Plus next year will not be able to stop the decline in sales.
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