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Acer relies on Chromebooks, transformable devices and smartphones


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Acer relies on Chromebooks, transformable devices and smartphones


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POSTER: computer news   ||   ACER RELIES ON CHROMEBOOKS, TRANSFORMABLE DEVICES AND SMARTPHONES

DATE:2015-01-07

Shift in demand towards smart phones and other portable electronic devices  largely reshape the market of mobile electronics.  Some manufacturers have been forced to leave  or find new owners, others started a large-scale reforms and get rid of the extra assets.  Several young companies, by contrast, managed just a few years to occupy leading positions in selected segments.

Acer CEO Jason Chen said in an interview , what steps were taken to them to stabilize the situation of the player in the PC market and mobile electronics.  According to Chen, the period of transformation for Acer completed, and this year the company can return to revenue growth for the first time in the last five years.  At the same time a radical change of priorities should not happen.  For example, Acer believes in the potential of laptops - though only in relation to the segment of devices running Chrome OS, which controls 35% mark of the market.  In addition, Acer considers necessary to develop transformable devices that attract ideological enemies tablets.

Finally, Acer expands business to produce smartphones. Over the past three years, managed to triple the sales volume  .  The company intends to respond quickly to market needs and to find for themselves the winning segments.  


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