December and January - time to sum up. This rule is followed by the largest technology companies, including Chinese Huawei, which managed to enter the top three in the global mobile market, behind only Apple and Samsung. Last year the company from China recorded a significant increase in the supply of smartphones and, consequently, an increase in revenue.
According to an official press release, last year, Huawei had revenue of $ 12.2 billion, which is 30% higher than a year earlier. Its revenue from sales for the first time exceeded the mark of $ 10 billion. This was achieved largely due to the implementation of strategies to conquer the segment High-end smartphone market. In total, Huawei has shipped 138 million units, including 75 million smartphones, up 45% compared with 2013 year.
Huawei guide also shows the growth of brand recognition around the world, helped by marketing initiatives in the Internet space. Conducted in 32 countries and experts IPSOS survey showed that awareness of users about the brand Huawei has increased from 52% in 2013 to 65% in 2014. Also last year, the company Huawei Consumer BG opened 630 retail outlets Huawei, which boosted the offline sales.