Apple Watch pose a threat only to manufacturers of mass models of Swiss watches
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POSTER: computer news || APPLE WATCH POSE A THREAT ONLY TO MANUFACTURERS OF MASS MODELS OF SWISS WATCHES |
DATE:2015-03-11 |
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The second announcement stage of smart watches Apple Watch proven that the Cupertino-based company still claims to be part of the luxury market, as the most expensive modification Watch Edition in 18-karat gold can be estimated at $ 17 000. If Apple will sell 20 million watch for the first year, and some of the clients of Swiss brands will go to the company, the Swatch risks losing up to 6% of annual revenue, according to experts Barclays. Swiss manufacturers are also interested in the theme of smart watch, but prefer to implement the relevant functions gradually, through cost-effective sensors and equipped with e-filled bracelets to complement a classic watch. Interestingly, the representatives of the Swatch brand did not fear competition from manufacturers of portable devices. In their view, the expansion of the customer base will benefit all market participants. | ||
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APPLE WATCH POSE A THREAT ONLY TO MANUFACTURERS OF MASS MODELS OF SWISS WATCHES |
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