HTC company ,in segment of smartphones in recent years with an unfortunate stability loses its market position. Earlier this week, as reported by Bloomberg, HTC capitalization dropped to a level comparable with the amount of cash on the balance sheet of the company.
Last quarter, HTC has finished with a loss of $ 257 million., And the company decided to cut about 15% of staff and reorganize the structure. As explains Computerworld, will be formed three main divisions, each of which will deal with smartphones, virtual reality devices and products with a constant connection to the network. The latter category will include all sorts of portable devices and the Internet of Things.
HTC smartphones on the market does not lose hope to improve their own performance through the issuance of product premium class, especially in emerging markets such as India. The restructuring should allow the company to reduce operating costs by 35%. In the role of Director General in March of this year stands chairman Cher Wang , who at a recent conference underscored the reporting that HTC should expand its influence beyond the smartphone market. In November, on sale should go virtual reality headset Vive, that HTC is developing in conjunction with Valve. The new strategy will begin to pay off next year, so now HTC have reserved resources and patience.