Swiss watch manufacturers began to suffer from competition with smartwatch

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POSTER: computer news   ||   SWISS WATCH MANUFACTURERS BEGAN TO SUFFER FROM COMPETITION WITH SMARTWATCH	DATE:2015-09-23
Bloombergr eported with reference to the statements of Swiss watch industry representatives of the  , the entry of Apple Watch has caused a decline in demand for traditional clock, with more likely to suffer products of primary and secondary level - in relation to the production of Swiss brands, we are talking about an hours worth no more than $ 200 -500.  In any case, forming up to 10% of export revenues in Switzerland delivery of watch in the first eight months of this year in value terms decreased by 1.2%.  The price range "$ 200" drop was 13%, and in the range of "$ 200 - 500" is already 24%. It should be recognized, however, that the decline in demand for Swiss watches is due to other factors.  Firstly, the Swiss franc strengthened.  The Chinese market, which is the second largest after Hong Kong, declined by 39% due to the deteriorating economic situation in the country and the introduction of government controls over expenses of officials.  By the way, sales of watches costing more than $ 3,000 in the last month increased by 1.7%, so the price segment of the observed phenomena is almost not affected.  Some manufacturers of expensive watches Swiss brands are trying to keep up with times, offering smart modules for watch classical mechanism.   Related Products :

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