Company DJI, known to many for its quadrocopters acquired a non-controlling stake in Hasselblad, the company known for its medium format cameras. The transaction amount is not disclosed, as well as the details of cooperation between the companies.
According to a statement of Hasselblad, the partnership will combine the strengths of each company, to share experiences and knowledge, which in the future will create more innovative products. We also know that the board of directors representative of the Hasselblad enters DJI.
Despite the lack of specific data in an official document, it is easy to guess what the deal was concluded. Over a relatively short period DJI time managed to become one of the leaders in the production of consumer and prosumer drones that mostly used for shooting video and photos. In turn, the company Hasselblad has considerable experience in the field of aerial photography. So the latest technology enable DJI equip their quadrocopters higher quality cameras. It will also allow DJI embroider their presence on the market, production of finished aircraft crew modules for professional photography. Related Products :
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