The number of Chinese smartphones brands will decrease

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POSTER: computer news   ||   THE NUMBER OF CHINESE SMARTPHONES BRANDS WILL DECREASE	DATE:2016-01-15
This year, the Chinese smartphone market will enter a new development stage .  Many companies have created sub-brands to improve their market position, whereas now, on the contrary, they start to get rid of these sub-brands and the search for new strategic partners. Chinese companies are actively creating sub-brands: from Huawei - Honor, from ZTE - Nubia, at Gionee - INUI, at Lenovo - ZUK etc.  But, as noted by the source, in addition to Honor none of sub-brand is successful.  For example, under the name Nubia is sold only a quarter of smartphones ZTE, so one-third of the shares were sold Nubia Suning Chinese company for about $ 293.5 million dollars. Coolpad also succeeded in dividing.  So before the company was divided into three brands: the first was working with telecom operators, the second -  retail chains, and the third - on the web.  Now Coolpad have to look for new investors, including the company Qihoo 360 and LeTV.   With regard to ZUK, a joint venture Lenovo and Baidu, the company entered the smartphone market too late smart ZUK Z1 has not made much of an impression on buyers.  So, in the near future, most likely, Lenovo will stop using the brand. OnePlus, a subsidiary of OPPO, will likely have to cut the part of employees, due to the fact that sales of smartphones of the brand outside of China were below the expected level.   Related Products :

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