KGI Securities analyst Ming-Chi Kuo introduced progress report to investors, in which it announced its forecasts for iPhone sales this year. According to him, Apple may become the only one of the five leading mobile brands, which in 2016 will record a drop in sales of its smartphones.
According to MacRumors, the report analyst announced the best and worst scenarios for iPhone sales in 2016. In the first case, Apple could sell 205 million iPhone, in the second - only 190 million iPhone, which is lower than in 2014, when the iPhone went 193 millionth edition. In the worst case scenarios iPhone sales this year compared to last fall by 18.1%, and in the best case, they will fall by 11.6%. For comparison, other analysts expect that 2016 iPhone sales will be at the level of 210-230 million units.
Ming-Chi Kuo believes that the drop in iPhone sales this year will take place, including due to the fact that the iPhone 7, whose output is forecast next fall will not be attractive to buyers . In addition, this spring launched a 4-inch iPhone SE will have no significant effect on Apple's sales.
"Given the fact that the first delivery of iPhone smartphones at an annual rate fell for the first time in the first quarter of 2016, we do not think that the big screen will greatly contribute to the growth. To maintain sales growth and revitalization of the user demand for the iPhone should be a new and innovative opportunities . on the part of the design, software and hardware specifications We do not see a lot of attractive features in iPhone 7. deliveries iPhone SE 12-18 million units constitute the second half of 2016, but it does not compensate for the overall decline in iPhone shipments, "- said Ming-Chi Kuo.
He added that the top five smartphone manufacturers, which include Samsung, Apple, Huawei, Oppo and the Vivo, only Apple fix this year's drop in sales of its smartphones. The fact there are three reasons, including increased competition in the market for a long time required for the commercialization of new technologies and the need to convert iPhone to attract consumers. And the iPhone 7, according to rumors, will be similar to the iPhone 6s design, but it will be somewhat thinner, including the lack of a 3.5mm audio jack for headphones.