Analysts have long predicted a reduction in sales volume of Apple smartphones, and its quarterly report the company has confirmed these fears. If we summarize the dynamics of the iPhone sales in the first quarter, they decreased by 32% compared with the previous, and by 16% compared to the same period last year. Proceeds from the iPhone implementation with reduced by 36% and 18%, respectively.The total number of units sold in the first quarter, Apple smartphones did not exceed 51,193,000 Pieces.
Add that to Apple calendar has recently completed the second quarter of fiscal year 2016, which corresponds to the first quarter of the calendar year. As smartphones form 65% Apple's earnings, the decline in iPhone sales volume had an impact on the total revenue of the company: it had fallen to $ 50.6 billion - a third compared with the previous quarter, and by 13% compared to the first quarter last year. . The rate of profit thus declined from 40.8% to 39.4%. Last quarter, Apple 67% of its revenue received from the sale of products outside the United States. In fact, Tim Cook this difficult macroeconomic conditions blamed the reduction in revenue and results in the quarter, against this background, he acknowledged, "very good." At least, the growth in revenue from services by 20% allowed the head of the company to find the positive trends for the mention in the press release.
Crumbling, together with the whole world and the tablet market. Apple was able to sell in the last quarter of no more than 10.25 million IPad. The number of tablets sold decreased by 36% in the quarterly comparison, and by 19% year, while revenues decreased by 38% and 19%, respectively.
Even Mac computers ceased to resist the fall of the market with the same tenacity. They were sold a little more than 4 ml Pieces, 24% less than in the previous quarter and 12% lower than a year earlier. Revenues decreased by 24% and 9%, respectively. In the category of "other products", which lists and "smart" Apple Watch Watch, a steady decline in revenue has reached 50%, but the annual comparison showed an increase of 30%.
By the way, that reached quarter Apple also does not bind excessively positive expectations. Revenue in the current quarter, the company do not expected to exceed $ 41-43 billion. The rate of profit will have to shrink to 37.5-38%, operating expenses will exceed $ 6 billion. Through the payment of dividends and share buybacks, Apple returned to shareholders $ 10 billion in the last quarter. the Board of Directors decided to increase these costs by another $ 50 billion. Total, by the end of March 2018 will be spent $ 250 billion. a return to shareholders. Of this amount, $ 175 billion. Will be used to repurchase shares. From August 2012 to March 2016 Apple has returned to shareholders $ 163 billion.
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