Apples revenue from iPhone sales has not increased significantly

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POSTER: computer news   ||   APPLES REVENUE FROM IPHONE SALES HAS NOT INCREASED SIGNIFICANTLY	DATE:2017-05-03
On the eve of the quarterly report was made by Apple , in the calendar of which the second quarter of fiscal year 2017 had already ended, and it happened on April 1, 2017  . Compared to the same period last year, Apple increased revenue by a moderate 5%.  Of those $ 52.9 billion that the company was able to raise for a three-month period, 63% fell on smartphones.  And here there is a small problem: the revenue from the implementation of the iPhone in the annual comparison increased by only 1%, and the number of sold smartphones fell by the same 1%, to 50.8 million units.  Accordingly, the average selling price increased from $ 642 to $ 655.  In this sense, of course, helped the popularity of the iPhone 7 and, in particular, the iPhone 7 Plus.  Apple has not even been able to correctly calculate the proportion of orders, and the iPhone 7 Plus remained in deficit until the beginning of the last quarter.  In this model, according to Tim Cook (Tim Cook), buyers appreciate the large beautiful display and camera system. Note that in a consistent comparison, revenue and sales volumes of major Apple devices decreased by 20-30%, but this is a seasonal phenomenon, albeit exacerbated by some unfavorable factors.  In general, representatives of Apple during the quarterly reporting conference have repeatedly complained about unfavorable exchange rates - if not for this factor, everything would have been somewhat better.  Now 65% of Apple's revenue is received outside the US, and currency fluctuations affect the company's performance. Revenue from the sale of Mac computers grew by 14%, reaching a record for the first quarter of the calendar year levels.  Thanking for this, Apple prefers high demand for new MacBook Pro models.  The company continues to invest much in the development of this product line, and promises to introduce new progressive solutions and technologies. The results of sales of the iPad were better than Apple's own expectations.  However, the number of tablets sold for the year decreased by 13%, and revenue - by 12%, so that the optimism of the management with regard to this type of products does not look very natural.  Nevertheless, Apple believes that the iPad was able to win back from competitors some of the market positions in the US, Australia and Japan.  Moreover, Apple continues to assert that the iPad remains the most popular tablet in the world. Sales volumes of smart watches Apple Watch for the year almost doubled, although the company still does not provide accurate statistics.  Demand for wireless headphones AirPods exceeds the offer, and the degree of satisfaction of customers reaches 98%. The direction of services allowed Apple to increase revenue by 18%, and this will allow to level out some negative factors in other areas of activity - for example, the growth of the cost of operational and solid-state memory. Investors and shareholders of Apple against the backdrop of not very outstanding results of activity is trying to appease with a return of capital.  So, it was decided to spend $ 35 billion more on the redemption of shares, and quarterly dividends will be increased by 10.5%.  The company's profit rate was increased from 38.5% to 38.9%.  In the coming quarter, Apple expects to keep it in the range from 37.5% to 38.5%, revenue should reach $ 43.5-45.5 billion.   Related Products :

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