iPhone is no longer the best selling smartphone in China. .
In 2016 Oppo has sold 17 million Oppo R9, which made it the best-selling smartphone in China. iPhone 6s for the same time in China had a circulation of 12 million, and so was not able to become a leader in the local market.
The report Counterpoint Research says that sales of the iPhone in China fell by 21% for the year. But the demand for smartphones Chinese brands, by contrast, grew up. So, Oppo smartphone sales last year increased by 109%, Vivo - by 78%, and Huawei has recorded a 21-percent jump in smartphone shipments. As for the Chinese company Xiaomi, then , like Apple's, faced with falling sales of its smartphones. In 2016 it sold in China by 22% less smartphones than in 2015.
Research Director Counterpoint Research Neil Shah , explained why in the past year, iPhone sales in China fell. According to him, currently the driving force in the mobile market are smartphones, equipped with OLED-display, dual cameras and batteries with high capacity and rapid charging. These features are absent in iPhone 6s. And iPhone 7 Plus is equipped with dual-core camera and a larger battery, but simply inaccessible to many customers in China because of the price.
But not only the lack of innovation and high iPhone costs have a negative impact on sales of the iPhone in China. Also, Apple's share in the local market is reduced due to the rising popularity of mid-range smartphones.
Neil Shah hopes that the iPhone 8, which will be released this fall and will get OLED-display. This will be a very important product for Apple.