Apple complains on strong dollar
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POSTER: computer news || APPLE COMPLAINS ON STRONG DOLLAR |
DATE:2017-02-02 |
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Apple is not only highly dependent on the popularity of the iPhone, but is forced to follow the courses of world currencies against the US dollar, as 64% of their income received outside the country. CFO Luca Maestri on the reporting of quarterly conference devoted to the problem of the strong dollar single monologue. About two and a half years ago, he said, the US dollar strengthened significantly in a number of world currencies (25% in average), and it took corrective action in pricing policy. Somewhere it had to raise prices by 20-40%, and it could not affect the level of demand. Of course, in China, India and Brazil, is increasing the number of those who can afford Apple products at current prices, but the CFO of the company does not give rest a question, how strong would be a demand under the weaker dollar. Companies in determining the pricing policy in emerging markets have to seek a delicate balance between the revenues, sales volumes and the level of profitability. | ||
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APPLE COMPLAINS ON STRONG DOLLAR |
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