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The economic crisis aggravated the traditional price wars between the graphical solutions producers . A drop in demand forces them to reduce retail prices, in this case the sales volumes were also noticeably reduced; therefore, producers obtain less profit and reserve for the development of new products are reduced. In these conditions, it is necessary to find some balance between the products price and realization profit rate .
NVIDIA representatives already noted, that the company will not reduce the prices in response to the release of radeon HD 4770, and the existing difference in price between its products and competing AMD chips can be justified by the CUDA PhysX support .
Mr. Juan explained, that the prices of video card will continue to remain on the existing level for a certain time. The superiority of NVIDIA video chip in physics acceleration must become the advantage, which justifies the higher prices level in comparison with competitors production . Related Products :
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