In the future, Acer plans to release ultrabook, which would cost $ 699-799. The head of Jim Vaughn company (Jim Wong) finds that ultrabooks prices will fall , and in 2013 a typical mobile computer of this type will cost $ 499.
Cost reduction is possible through Intel efforts , which agreed to share advertising costs with producers of ultrabooks .
The head of Acer believes that ultrabook mark the beginning of a new era in the design of mobile computers, and in 2-3 years the market share of laptops and ultrabook will be approximately equal, and after five years the traditional laptops will be completely superseded. The beginning of large-scale expansion can be considered as January 2012 CES Electronics Show, where will be shown no less than thirty ultrabooks models.