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At last year's Computex exhibition , immediately after the announcement of ultrabook, Intel announced an ambitious goal - to bring before the end of 2012 the share of ultrabook sales up to 40% of all new mobile systems.
According to recent research of NPD Group company, in the first five months 2012 the share of ultrabooks sales grew at an average by 2% per month, rising from 6.5% in January to over 15% in May. With such rate , especially with the expected surge in sales ( new school season ), and with Windows 8, ultrabook share may exceed 30%. However, there is one thing. These data have been collected on the retail market in the U.S. that does not reflect the overall picture in the world.
In America, however, the popularity of ultrabook is growing. Among all the mobile computers based on Windows platform operating costs of over U.S. $ 700 ultrabook share reached 11%. It should be noted, while sales of mobile systems cost up to $ 700 during the period of 2012, compared to the same period in 2011, fell by 17%, sales of systems cost more than $ 700, which includes ultrabook fell by only 3%. More accurately reflects the situation with ultrabooks sales statistics systems cost more than $ 900: for the same period showed an increase at 39%. This picture clearly confirms the fact that the public prefers a fashionable device. But not all, price question remains with great importance. The share of systems which cost more than $ 700 for the year rose by 2%, but it is only 14% of the mass mobile PCs, while 86% sold in the U.S. mobile falls into the category of relatively low cost.
Finally, the average cost in the U.S. ultrabook for first time dropped below $ 900 in May - up to 885 dollars, and the average price in January was 927 dollars. For comparison, the average cost of Mainstream Notebook in the United States is $ 510. Related Products :
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