Micron is ready to get rid of retail products under the brand Lexar

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POSTER: computer news   ||    MICRON IS READY TO GET RID OF RETAIL PRODUCTS UNDER THE BRAND LEXAR	DATE:2017-06-29
As you know, Micron sells solid-state drives in the retail segment under the brand Crucial, but it is not the only brand of this purpose in the portfolio of this manufacturer.  Until recently, Lexar products also replenished Micron's budget with revenue from its retail sales, and these were USB drives, memory cards and memory card readers.  For customers wishing to put their logo on such products, Lexar also did not refuse such a service. This week, Micron's vice president of consumer products, Jay Hawkins, said the company had decided to get rid of the business of producing products under the brand name Lexar.  It is not excluded that a buyer will be found on this trademark, or a new partner will appear, ready to share the financial burden with Micron. The reason for such a decision is obvious: Micron is trying to focus on more profitable and promising activity areas  .  Warranties for Lexar products will be executed in full, until the relevant powers are transferred to new business owners. Related Products :

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