More and more hardware manufacturers realize that the potential for revenue growth lies in the field of IT services and software. A striking example of success in the strategy is the change in IBM company , traditional computer manufacturers like HP and Dell are trying to emulate it with varying success.
One of the oldest telecommunications manufacturers equipment company Cisco Systems, is going to increase the proportion of income derived from the sale of software, provision of services in the field of information technology and network security. Now 50% of Cisco revenue continues to provide telecommunications equipment.
Cloud computing, the creation of data center, videoconferencing equipment - these are the areas in which Cisco will focus in the next three to five years. During this period, the company expects to achieve revenue growth of 5-7% per year. Cloud solutions and data centers provide a revenue growth of 20-26% per year in the mobile sector will see an increase by 14-17% per year. In the field of network security solutions for revenue grow by 5-7% per year. Fifth of its Cisco revenue are from the markets of developing countries, where the average revenue growth in the next three to five years of 7-13% per year. Videoconferencing equipment will annually generate 6-9% higher.