Almost 70% Apple's earnings still allow the sale of smartphones, so a record number of iPhone sold in the last quarter quite naturally side by side with a record size of revenues. In the reporting quarter conference Apple CEO and CFO noted that in the passing last quarter was the most successful smartphone category "Plus". Only by the end of January, Apple has managed to overcome the shortage of iPhone 7 Plus, and its popularity has even contributed to the growth of the smartphone average selling price from $ 619 to $ 695.
The growth of iPhone sales volumes measured in number of double-digit percent in the US, Western Europe, Canada, Japan and Australia, but there are some regions where the trend was more pronounced. Smartphones in absolute terms, there were sold less, but sales volumes grew more active. In this list at the end of last quarter hit Central and Eastern Europe, Brazil, Turkey, Vietnam and Russia. By the way, there were places on the planet, where the iPad's popularity grew double-digit percentage - a continental part of China and India. Apple is able to expand the distribution network and attract a lot of customers who previously did not have tablets.
As noted before, in the last quarter, Apple managed to sell 5.4 million Mac family of computers that received record revenue from the sale. The most popular of these PCs used in Japan, China, India, the Netherlands, Sweden and the United States in the educational market. Most new Mac buyers purchase Apple product for the first time, many of them for the sake of the abandoning of the Windows operating system. Deficit MacBook Touch company was able to overcome only by the end of January.
Last quarter, the absolute number Update iPhone to an actual model of the brand has reached the maximum value in the quarterly measurement, the same can be said about the number of "defectors" with Android.